2.3 Target Groups for Womens' promotion

In spite of the fact that the situation of women can be characterized, in that, as a group in comparison to men, they are privilege to a smaller proportion of power, educational opportunities, and property, by no means do women represent a homogeneous group, and they may have quite diverse concerns depending upon their social status and education.
The corresponding stratification of problems requires that solutions be directed at several levels, i.e. at the level of ensuring survival (practical gender needs) or at the level of direct and institutionalized discrimination (strategic gender needs).
Therefore, it must be clearly defined, which [groups of] women should be targeted for advancement programs, for instance, cooperation with privileged middle and upper class women or with the significantly more numerous women who live in rural areas or in the slums of rapidly growing metropoles. Thus the initial planning stages determine which women can be reached with a project with which aims, and which women are included within the set project aims and strategy, or respectively, how the formation and planning of measures to this end can be decided upon.
The goal of promotion of women, that is, an improvement in the societal, economic, and political parameters for women, implies a change in the prevailing societal and power relations. Women have a better chance of attaining their goals, for instance through lobbying, when they have won men over to their side. For this reason, men are also targeted as alliance partners for Womens' promotion, because sustainable improvement in the status of women is impossible without their increased sensitivity for women's issues and readiness to accept change in the relations of power.

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